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信息不对称导致的消费者对低碳产品信任度低是阻碍企业减排的关键因素之一。文章考察了由单一供应商和零售商组成的低碳供应链，重点研究了供应链中不同的参与方投资区块链技术对碳减排技术创新的影响。利用斯塔克尔伯格(Stackelberg)博弈论，构建了供应链碳减排决策模型，分析了不同参与方投资区块链技术的策略。研究结果表明，零售商投资区块链技术显著促进了制造商的碳减排技术创新，而制造商投资区块链技术对制造商的碳减排技术创新的影响较小。研究还揭示了单位产品区块链技术应用成本较低时，零售商投资区块链技术能实现碳减排和供应链参与方利润的“双赢”;单位产品区块链技术应用成本适中时，通过零售商的利润转移也可以实现“双赢”。
Abstract：Consumers' low trust in low-carbon products caused by information asymmetry is one of the key factors hindering enterprises' emission reduction. This paper examines a low carbon supply chain consisting of a single supplier and retailer, focusing on the impact of different participants in the supply chain investing in blockchain technology on carbon reduction technology innovation. By using Stackelberg game theory, the supply chain emission reduction decision model is constructed, and the strategies of different participants to invest in blockchain technology are analyzed. The results show that retailers' investment in blockchain technology significantly promotes manufacturers' carbon reduction technology innovation, while manufacturers' investment in blockchain technology has a small impact on manufacturers' carbon reduction technology innovation. The study also reveals that when the application cost of blockchain technology per unit of product is low, the retailer's investment in blockchain technology can achieve “win-win”results of carbon reduction and profit of supply chain participants; when the cost of applying blockchain technology per unit of product is moderate, “win-win” results can also be achieved through the profit transfer of retailers.
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基本信息:
DOI：10.19868/j.cnki.gylgl.2025.12.002
中图分类号:X32;F274
引用信息:
[1]牛攀峰.考虑碳减排技术创新和区块链投资的供应链决策分析[J].供应链管理,2025,6(12):24-41.DOI:10.19868/j.cnki.gylgl.2025.12.002.
基金信息:
山西省哲学社会科学规划课题“双碳目标下数字经济驱动山西农业高质量发展研究”(2023YJ037); 山西省高质量发展研究课题“乡村振兴背景下山西农业农村现代化水平评价和提升路经研究”(SXGZL202353)